When you make a planning strategy for the company (both online and offline), SWOT analysis is very useful to supplement the analysis that takes into account not only your business, but your competitor's business and the business environment today.
SWOT analysis helps you identify ways to minimize the effects of the weaknesses in your business while maximizing your strengths. Ideally, you can maximize your strength to seize market opportunities of your competitors' weaknesses.
Basic SWOT Analysis
You can develop a basic SWOT analysis in a brainstorming session with other members of your company, or your own if you are in the store alone. To start a basic SWOT analysis create four squares or four lists, respectively for each component of SWOT:
| Strengths | Weaknesses | Opportunities | Threats |
Strengths (Strength) - Think about what your company can do well. What makes you stand out from competitors? What advantages do you have compared to other businesses?
Weaknesses (weakness) - Make a list of the fighting area. What do your customers complain? What are the unmet needs of customers from your sales force?
Opportunities (Opportunities) - Try to open up areas where your strengths have not been fully utilized. Is there a growing trend in accordance with the advantages of your company? Is there a product / service that you can do well but have not been able to compete?
Threats (Threats) - Look for things that can damage your business, both inside and outside the company. Internally, do you have financial, development, or other problems?
Externally, are your competitors becoming stronger, are there emerging trends that amplify one of your weaknesses, or do you see other threats to your company's success?
Advanced SWOT analysis
A more in-depth analysis about the SWOT can help you better understand your company's competitive situation. one way to improve basic SWOT is to include more detailed information about competitors in the analysis.
Note Internet-related activities such as participation of the trading company, search engine inclusion, and links to external sites. This will further help you see the opportunities and threats to your company.
You can also take a closer look at the business environment. Often, opportunities arise as a result of a changing business environment.
You can also increase the SWOT analysis through surveys. You can learn more about you and your competitors business site.
Whether using a basic or more advanced approach of SWOT analysis, you will definitely come home with new knowledge. Use this to improve the effectiveness of your company and as input into a business or marketing plan.
ARTIKEL Kami
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